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Privacy Policy

This Privacy and Cookie Notice explains how Continental Gaming UK Ltd., trading as Europe 777 on the domain europe777.bet, ("Europe 777", "we", "us", "our") processes your personal data when you visit our website, open an account, place bets or otherwise use our UK-facing online gambling services. It applies to website visitors, registered players and any person who contacts us via the channels listed below.

This Privacy and Cookie Notice applies specifically to the UK-facing Europe 777 environment internally identified as "Europe 777" and made available via europe777.bet. Other brands or domains operated by the wider Continental Gaming Group may be subject to their own privacy notices.

We provide this notice to comply with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations ("PECR") and the UK Gambling Commission's regulatory requirements. It is effective from 6 November 2025 and remains in force until replaced or updated as described in the "Updates" section below.

1. Who We Are

OBSERVE - Identity of the Controller

The controller of your personal data for services offered to players in the United Kingdom via europe777.bet is:

  • Company name: Continental Gaming UK Ltd.
  • Trading name: Europe 777 (UK-facing site: europe777.bet)
  • Registered office: London, United Kingdom (full registered address as listed on the UK Gambling Commission public register and Companies House; available on request)
  • Country of incorporation: United Kingdom
  • UK Gambling Commission licence number: 555123-R-456789-012

EXPAND - Group Structure and Scope

Continental Gaming UK Ltd. is part of the Continental Gaming Group, whose parent company is Continental Gaming Group N.V., registered in Willemstad, Curaçao. Other group entities may operate international (.com) brands under licences issued by the Malta Gaming Authority or Curaçao eGaming. Those operations are not used to provide services to UK players on europe777.bet, but some group-level service providers, systems and security tools are shared. Where this occurs, data is processed strictly under our instructions and in line with this notice.

REFLECT - Contact and Data Protection Officer

  • Primary contact for privacy queries: [email protected] (please add "For the attention of the Data Protection Officer" in the subject line).
  • Customer support: email support (average response time under 8 hours) and live chat (typically available 06:00-00:00 GMT).
  • Data Protection Officer (DPO): Continental Gaming UK Ltd. has appointed a Data Protection Officer responsible for overseeing compliance with UK GDPR and coordinating with other regulators where applicable. You can reach the DPO via the email address above or by writing to "Data Protection Officer, Continental Gaming UK Ltd., London, United Kingdom".

6. What Personal Data We Collect

OBSERVE - Categories of Data

We collect and process the following broad categories of personal data when you use europe777.bet under the Europe 777 profile:

  • Identification and contact data: full name, username, password (hashed), date of birth, address, country of residence, email address, phone number (where provided), copies of identity documents, proof of address and other Know Your Customer ("KYC") information.
  • Account and transactional data: account number, registration details, verification status, deposits, withdrawals, balances, bonuses, wagering requirements and details of offers you have claimed.
  • Payment data: limited payment instrument details such as masked card numbers, expiry dates, payment tokens, bank account identifiers and payment confirmations from our payment processors. We do not store full card data in our systems; this is handled by PCI-DSS compliant processors.
  • Technical and usage data: IP address, device identifiers, browser type and version, operating system, access times, language settings, referral URLs, error logs and session IDs.
  • Behavioural and profiling data: betting history, game preferences, session durations, clickstream data, device and location patterns, responsible gambling indicators (for example frequent deposits or extended sessions), and risk scores generated for fraud, AML and safer gambling purposes.
  • Communication data: records of emails, live chat sessions, complaint correspondence, call summaries (if calls are introduced), internal notes and decisions taken on your account.
  • Cookies and tracking technologies: identifiers stored and retrieved from your browser or device (see "Cookies & Tracking Technologies" below).

EXPAND - Sensitive and Age-Related Data

  • Special category data: We do not actively seek sensitive data (such as health information) but may process limited information where you disclose it voluntarily (for example, information about gambling-related harm when requesting self-exclusion). This is handled with extra safeguards and only where necessary for regulatory and responsible gambling purposes.
  • Age verification data: To comply with UKGC rules and prevent underage gambling, we collect and verify age and identity information from you and from external verification providers.
  • Children: Our services are strictly for persons aged 18 or over. We do not knowingly collect data relating to children. If we discover that we hold such data, we will delete it unless we must retain it to comply with law.

REFLECT - Data Minimisation

We collect only the data that is necessary for the purposes set out in this notice, keeping UK GDPR's principles of data minimisation and purpose limitation central to our design. Where the information requested is optional, this will be clearly indicated, and your decision not to provide it will not affect your ability to use core services, except where the information is required by law or to operate your account safely.

3. Legal Basis for Processing

OBSERVE - Applicable Law

Our processing of personal data in connection with europe777.bet is governed primarily by the UK GDPR and the Data Protection Act 2018. For email, SMS and similar communications, we also comply with PECR. At group level we align our framework with the EU GDPR and, where relevant, with international standards such as the Mexican Federal Law on Protection of Personal Data Held by Private Parties, while recognising that UK law applies to UK players.

EXPAND - Legal Grounds

  • Performance of a contract: We process your data to create and manage your account, verify your identity, process deposits and withdrawals, settle bets, credit bonuses, provide customer support, apply responsible gambling tools (such as reality checks and self-exclusion) and otherwise deliver the services you request.
  • Compliance with legal and regulatory obligations: We are required by UKGC licence conditions, UK anti-money laundering and counter-terrorist financing laws, tax and accounting rules and other applicable legislation to perform identity checks, monitor transactions, keep records and report certain activities to authorities. This legal basis covers KYC/AML checks, affordability assessments, sanctions and politically exposed person (PEP) screening, fraud investigations and regulatory reporting.
  • Legitimate interests: We process data for our legitimate interests and those of the Continental Gaming Group, including to:
    • maintain platform security and prevent fraud or abuse;
    • protect the integrity of games and systems (including RNG integrity and cheating detection);
    • analyse service performance and improve our products, features and user experience;
    • perform internal reporting, risk management and business planning; and
    • defend and exercise legal claims.
    We balance these interests against your rights and freedoms and implement safeguards such as pseudonymisation and strict access controls.
  • Consent: We rely on your consent where UK law requires it, for example:
    • to send you direct marketing by email, SMS or push notification that is not based on our legitimate interests;
    • to place or read non-essential cookies or similar technologies for analytics or advertising; and
    • to process certain special-category data you provide (for example, information about your health in the context of responsible gambling support), where consent is the appropriate lawful basis.
    You may withdraw consent at any time (see "Your Rights").
  • Vital interests and public interest: In rare cases, for example when we believe a player is at immediate risk of serious harm, we may process and disclose data to protect vital interests or to perform tasks in the public interest, such as cooperating with law enforcement.

REFLECT - Alignment with International Frameworks

While this notice is tailored to UK GDPR, our internal controls are designed to be compatible with comparable frameworks, including the EU GDPR and, at group level, Mexican privacy law (which recognises ARCO rights - Access, Rectification, Cancellation and Opposition). This alignment helps ensure that data about players is processed consistently and that, where relevant, additional protections for individuals in those jurisdictions can be honoured without undermining UK regulatory obligations.

17. Purpose of Processing

OBSERVE - Core Service Purposes

We use your personal data to operate a safe, compliant and enjoyable gambling environment on europe777.bet for the Europe 777 profile. In particular, we process your data for the following purposes:

  • Account creation and management: to register you as a player, authenticate your login, maintain account settings, verify your age and identity and manage responsible gambling tools (limits, time-outs, self-exclusion).
  • Provision of gambling services: to facilitate deposits and withdrawals, place and settle bets, provide games, calculate and credit winnings, manage bonuses and promotions and maintain accurate transaction records.
  • Customer support and communication: to respond to your questions via email or live chat, handle complaints, inform you of service changes and maintain communication records for quality and compliance.

EXPAND - Compliance, Safety and Improvement

  • Regulatory and legal compliance: to comply with UKGC licence conditions, AML/CTF rules, tax and accounting obligations, sanctions screening, and to cooperate with approved Alternative Dispute Resolution (ADR) bodies such as the Independent Betting Adjudication Service (IBAS).
  • Fraud prevention and security: to detect and prevent fraud, abuse, collusion, bonus misuse, account takeovers and other threats to our systems or other players. This includes monitoring logins, IP addresses, device identifiers, transaction anomalies and behavioural patterns.
  • Responsible gambling and safer gambling analytics: to identify patterns that may indicate gambling-related harm, such as rapid or repeated deposits, long sessions or chasing losses, and to intervene where appropriate in line with UKGC expectations.
  • Service optimisation and analytics: to analyse aggregated usage data, test features, improve the performance and usability of our website, and measure the effectiveness of promotions and communications.

REFLECT - Marketing and Personalisation

  • Direct marketing (with consent or where permitted by law): to send you tailored offers, news and promotions by email, SMS or other channels, subject to your marketing preferences and applicable law.
  • Personalised content: to recommend games or promotions we think may be of interest to you based on your past activity, provided this does not conflict with responsible gambling duties.
  • Exclusions: We do not sell your personal data to third parties. Where we use profiling for marketing or risk management, we ensure appropriate safeguards and give you the ability to opt out of marketing-related profiling.

23. Disclosure & Sharing

OBSERVE - Categories of Recipients

We share your personal data only where necessary, lawful and proportionate. Typical recipients include:

  • Group companies: other entities within the Continental Gaming Group, including Continental Gaming Group N.V. in Curaçao, where needed for centralised technology, risk, compliance, finance and support functions.
  • Payment service providers and banks: to process deposits, withdrawals and refunds and to investigate suspicious or disputed transactions.
  • KYC/AML and fraud-prevention providers: third-party identity verification agencies, sanctions and PEP screening providers, fraud and transaction monitoring services.
  • Technical and infrastructure providers: hosting providers, content delivery networks (such as Cloudflare for SSL/TLS encryption and security), IT support and security monitoring services.
  • Analytics and marketing providers: where you have consented to analytics or marketing cookies, we may use third-party analytics tools and marketing platforms. Advertising networks receive data only where permitted by law and where you have given consent.
  • Regulators, authorities and ADR bodies: the UK Gambling Commission, HM Revenue & Customs, law enforcement agencies, courts and the Independent Betting Adjudication Service (IBAS) where necessary to meet legal or regulatory obligations or to resolve disputes.

EXPAND - Legal Disclosures and Corporate Transactions

  • Legal enforcement and protection: we may disclose data when required by law, court order or regulator, or when we believe in good faith that disclosure is reasonably necessary to protect our rights, your safety or the safety of others, to investigate fraud or to respond to a government request.
  • Corporate restructuring: in the event of a merger, acquisition, reorganisation or sale of assets involving Continental Gaming UK Ltd. or the Europe 777 business, your data may be transferred as part of the transaction, subject to confidentiality and continuation of protections at least equivalent to those described here.

REFLECT - Safeguards for Sharing

We enter into written data-processing agreements with service providers that process personal data on our behalf. These contracts require them to use your data only for the specified purposes, apply appropriate security measures and comply with applicable data protection laws. We never license, sell or rent your personal data as a standalone asset to third parties for their own independent marketing.

4. International Transfers

OBSERVE - Locations of Processing

Your personal data is primarily processed in the United Kingdom and, where relevant, within the European Economic Area (EEA). Because we are part of the Continental Gaming Group and rely on global technology providers, your data may also be transferred to countries outside the UK and EEA, including Curaçao and other locations where our or our providers' servers and support teams are located.

EXPAND - Safeguards for Cross-Border Transfers

  • Adequacy decisions: where data is transferred to countries recognised by the UK government as providing an adequate level of protection, we rely on that adequacy decision.
  • Contractual safeguards: for other countries, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) and/or the UK Addendum to the EU Standard Contractual Clauses, as applicable, to ensure a level of protection essentially equivalent to UK standards.
  • Data Privacy Framework participation: where we use providers that participate in the EU-US and/or UK-US Data Privacy Framework (or similar schemes recognised by the UK), we take that into account as part of our transfer risk assessment.
  • Technical and organisational measures: we implement encryption, access controls and minimisation to reduce risks associated with international transfers, ensuring that only the necessary data is transferred and accessed.

REFLECT - Transparency and Access to Information

You can contact us using the details in "Who We Are" to request more information about the specific safeguards used for international transfers relevant to your account. We will provide a summary of the applicable transfer mechanisms (for example, the type of contractual clauses used), subject to redaction of commercially sensitive information.

Data Retention

OBSERVE - General Retention Principles

We keep your personal data only for as long as necessary to fulfil the purposes described in this notice and to comply with applicable legal, regulatory, accounting and reporting requirements. In determining appropriate retention periods we consider factors such as UKGC rules, AML laws, statutory limitation periods for legal claims and our operational needs.

EXPAND - Typical Retention Periods

Indicative retention periods (subject to extension where required by law or for legal claims) are:

  • Account and identification data: normally kept for the duration of your active account and for up to five (5) years after account closure, to comply with AML and gambling regulations and to handle disputes or regulatory queries relating to your activity up to and including 2025.
  • KYC/AML documentation: copies of identity documents and verification records are generally retained for five (5) years after the end of the customer relationship or the date of a one-off transaction, as required by AML laws.
  • Transactional and betting history: typically retained for five (5) years after account closure, or longer if necessary for tax, accounting or regulatory reasons.
  • Marketing preference data: retained while you remain subscribed and for a short period (usually up to two years) after you unsubscribe, to document your choice and ensure we respect your request.
  • Cookies and analytics data: retained in accordance with our cookie settings and the lifetimes of specific cookies (see "Cookies & Tracking Technologies").
  • Complaints and dispute records: kept for as long as necessary to manage and evidence the resolution of the complaint or dispute, typically for five (5) years from closure of the case, particularly where ADR or regulators are involved.

REFLECT - Deletion, Anonymisation and Exceptions

At the end of the applicable retention period, we will either securely delete or irreversibly anonymise your data so that it can no longer be associated with you. In certain cases we may retain limited information for a longer period, for example where:

  • we have an ongoing legal obligation or regulatory investigation;
  • we need the data to establish, exercise or defend legal claims; or
  • we must prevent circumvention of self-exclusion or other safer gambling measures.

Where your data is anonymised rather than deleted, it will be used only for statistical, analytical or reporting purposes.

Your Rights

OBSERVE - Rights Under UK GDPR

As a data subject using europe777.bet in the United Kingdom, you have the following rights under the UK GDPR and the Data Protection Act 2018:

  • Right of access: to request confirmation of whether we process your data and to receive a copy of your personal data and certain related information.
  • Right to rectification: to ask us to correct inaccurate or incomplete personal data.
  • Right to erasure: to request deletion of your personal data in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected and no legal obligation prevents deletion.
  • Right to restriction: to request that we restrict processing of your data (for example, while we verify its accuracy or assess an objection).
  • Right to object: to object to processing based on legitimate interests, including profiling, and to object at any time to direct marketing (including related profiling).
  • Right to data portability: to receive certain data in a structured, commonly used and machine-readable format and to transmit it to another controller where processing is based on consent or contract and carried out by automated means.
  • Rights related to automated decision-making: to obtain human intervention, to express your point of view and to contest decisions based solely on automated processing that significantly affect you (for example certain risk or affordability decisions), subject to regulatory requirements.
  • Right to withdraw consent: where processing is based on your consent (such as marketing or certain cookies), you may withdraw it at any time, without affecting the lawfulness of processing prior to withdrawal.

EXPAND - Alignment with Mexican Privacy Law

At a group level, our privacy framework is designed to align with comparable international standards. For example, Mexican privacy law (the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations) recognises ARCO rights - Access, Rectification, Cancellation and Opposition - which closely correspond to the UK GDPR rights listed above. While this notice is directed at UK players under UK law, our internal processes aim to honour equivalent rights where the Continental Gaming Group offers services to individuals in Mexico through other brands, without undermining obligations placed on us by the UK Gambling Commission or UK data protection authorities.

REFLECT - Exercising Your Rights

  • How to make a request: contact us at [email protected] with "Data Protection Request" in the subject line, or write to the Data Protection Officer at Continental Gaming UK Ltd., London, United Kingdom. Please specify the right you wish to exercise and provide sufficient information to verify your identity.
  • Verification: we may need to request additional information to confirm your identity before responding to your request, particularly where sensitive data or financial information is involved.
  • Timeframe: we aim to respond within one month (30 days) of receipt of a valid request. If the request is particularly complex or numerous, this period may be extended by up to a further two months; we will inform you if an extension is required and explain why.
  • Cost: exercising your rights is normally free of charge. We may charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive, consistent with UK GDPR.
  • Limits: some rights may be restricted where we must retain data to comply with legal or regulatory obligations (for example UKGC and AML rules) or to establish, exercise or defend legal claims. Where we cannot fully comply with your request, we will explain the reasons.

Cookies & Tracking Technologies

OBSERVE - Types of Cookies We Use

When you visit europe777.bet, we use cookies and similar technologies to make our site work, to enhance your experience and, where permitted, to support analytics and marketing. These include:

  • Strictly necessary cookies: essential for the operation of the site, enabling functions such as logging in, maintaining sessions, protecting against fraud and ensuring that pages load correctly. These cannot be switched off using our cookie tools.
  • Functional cookies: used to remember your preferences (such as language, region and display settings) and to provide a more personalised experience.
  • Analytics/performance cookies: help us understand how visitors use the site, which pages are most popular, and how users move around the site. This data is often aggregated and used to improve performance and usability.
  • Advertising/targeting cookies: used, where enabled, to deliver relevant advertising, limit the number of times you see an ad and measure the effectiveness of campaigns. These may be set by us or by approved third-party networks.
  • Similar technologies: such as web beacons, pixels and local storage objects that support the same purposes as cookies.

EXPAND - Consent and Control

  • Consent for non-essential cookies: under PECR and UK GDPR, we obtain your consent for non-essential cookies (analytics and advertising) via our cookie banner or settings tool. You can change your choices at any time.
  • Browser settings: most browsers allow you to block or delete cookies through their settings. However, blocking certain cookies may affect the functionality of our site, including access to secure areas or the ability to remain logged in.
  • Internal controls: where we provide an internal cookie preferences panel on europe777.bet, you can review and adjust your settings by following the "Cookies" or "Privacy settings" link in the footer.

REFLECT - Transparency and Retention of Cookie Data

We aim to provide clear information about the cookies we use, their purposes and their lifetimes in our detailed cookie table available via our on-site cookie tool. Cookie-related data is retained only for as long as necessary for the purposes described (typically ranging from the duration of your session to several months) and, where possible, is aggregated or pseudonymised. You may contact us for more information about specific cookies or third-party technologies used in connection with the Europe 777 environment.

30. Data Security

OBSERVE - Security Objectives

We are committed to protecting your personal data and the integrity of our gambling services. Security is designed into the Europe 777 platform from the outset and is continually monitored and improved to meet evolving threats and regulatory expectations.

EXPAND - Technical and Organisational Measures

  • Encryption in transit: all data exchanged between your browser and europe777.bet is protected using modern SSL/TLS (typically 256-bit encryption via providers such as Cloudflare), together with security headers (including HSTS) to reduce the risk of interception.
  • Encryption and protection at rest: sensitive data is stored in secure environments with layered access controls and, where appropriate, encryption or hashing (for example, passwords are stored using industry-standard hashing algorithms).
  • Access controls and authentication: access to systems that process personal data is restricted to authorised personnel under role-based access controls and multi-factor authentication. Access rights are regularly reviewed.
  • Network and application security: we use firewalls, intrusion detection and prevention systems, DDoS protection and regular vulnerability scanning to protect our infrastructure. Critical updates are applied in line with our patch management policies.
  • Independent testing and audits: the Random Number Generators (RNGs) used by our software providers are audited by independent laboratories such as iTech Labs (most recently in June 2023) to ensure fairness and compliance with UKGC technical standards. Key infrastructure and security services are provided by reputable vendors that adhere to recognised industry standards, and we review their certifications (such as ISO 27001 or SOC 2) where applicable as part of our vendor due diligence.
  • Data minimisation and segregation: operational environments are separated where appropriate, and data is minimised or pseudonymised to reduce risk in the event of unauthorised access.

REFLECT - Governance, Training and Incident Response

  • Policies and training: staff with access to personal data receive regular training on data protection, information security and responsible gambling obligations, and are bound by confidentiality commitments.
  • Incident management: we maintain procedures for identifying, assessing and responding to security incidents. Where a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office and affected individuals in accordance with UK GDPR.
  • Continuous improvement: we monitor regulatory guidance, industry best practice and emerging threats to improve our controls throughout 2025 and beyond, ensuring that the Europe 777 platform at europe777.bet remains resilient.

15. Complaints & Contacts

OBSERVE - How to Contact Us

  • Email (primary): [email protected] - for all privacy-related queries, rights requests and general support; please mark messages "For the attention of the Data Protection Officer" for privacy matters.
  • Postal contact: Data Protection Officer, Continental Gaming UK Ltd., London, United Kingdom (full registered office details available on request or via the UKGC public register).
  • Online channels: you may also use our live chat facility during its operating hours (typically 06:00-00:00 GMT) for general queries, though we may redirect complex privacy matters to email or written correspondence.

EXPAND - Internal Complaint Procedure

  1. Step 1 - Initial contact: submit your complaint or question via email or in writing, describing the issue and how it relates to your personal data, privacy or data security.
  2. Step 2 - Acknowledgement: we aim to acknowledge receipt of your complaint within a reasonable period (usually within a few business days).
  3. Step 3 - Investigation: your complaint will be reviewed by appropriate staff, including our DPO or privacy team where necessary. We may request additional information to understand the issue and verify your identity.
  4. Step 4 - Response: we will provide a substantive response as soon as reasonably possible and in any event normally within one month (30 days). If the matter is complex and requires more time, we will keep you informed of progress and provide updates.
  5. Step 5 - Escalation: if you are not satisfied with the outcome, you may request an internal review or escalate the matter to the relevant supervisory authority as described below.

REFLECT - Escalation to Supervisory Authorities

  • United Kingdom - Information Commissioner's Office (ICO): you have the right to lodge a complaint with the ICO if you believe we have infringed your data protection rights. Further information is available at https://ico.org.uk or by contacting:
    • Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.
  • Mexico - INAI (where applicable): at a group level, for operations subject to Mexican privacy law (not including the UK-focused Europe 777 environment), individuals may have the right to complain to the National Institute for Transparency, Access to Information and Personal Data Protection (INAI). Further information is available at https://home.inai.org.mx. This reference is provided to demonstrate our alignment with Mexican regulations where they apply, but the primary authority for UK players on europe777.bet is the ICO.
  • EU supervisory authorities (where relevant): for players using other Continental Gaming Group brands in the EEA, local data protection authorities may have jurisdiction under the EU GDPR. Those arrangements do not alter the ICO's role for processing covered by this UK notice.

Nothing in this section limits your right to bring a claim before a court of competent jurisdiction for alleged violations of your data protection rights.

24. Updates

OBSERVE - Versioning and Last Updated Date

This Privacy and Cookie Notice is version 4.0 for the Europe 777 environment and was last updated in November 2025. We may update it from time to time to reflect changes in our processing activities, technology, products, regulatory guidance or applicable law.

EXPAND - How We Will Notify You

  • Minor changes: for non-material updates (for example clarifications or formatting changes), we will post the updated version on europe777.bet with an updated "Last updated" date.
  • Material changes: for significant changes that affect how or why we process your data, your rights or the parties with whom we share data, we will provide additional notice, which may include:
    • prominent banners or notices on the website;
    • notifications through your account dashboard; and/or
    • email notices sent to your registered email address.
  • Advance notice: where feasible and where changes are material, we will give you at least 30 days advance notice before the changes take effect, particularly in 2025 and subsequent years as regulations evolve.

REFLECT - Your Options on Changes

By continuing to use europe777.bet after an updated Privacy and Cookie Notice takes effect, you acknowledge that your personal data will be processed in accordance with the updated notice. If you do not agree with a material change, you may choose to adjust your privacy settings, withdraw marketing consent, exercise your rights (including objection where applicable) or close your account. We will retain data as required by law even after account closure, as set out in the "Data Retention" section.